Adtraxion - RSS Feed http://www.adtraxion.com/ Adtraxion - News RSS Feed en-en Copyright 2010-2012, Adtraxion Tue, 17 Jan 2012 11:31:13 +0100 Tue, 17 Jan 2012 11:31:13 +0100 News <![CDATA[Digital signage worth while waiting for]]> http://www.adtraxion.com/10744/4084/Digital_signage_worth_while_waiting_for.html Oud Gastel, The Netherlands, January 17, 2012 | Fys’Optima is among the largest physiotherapy co-operatives, with 220 affiliated practices across The Netherlands. They are continuously looking for effective communication tools to allow their members to keep their clients well-informed. They have decided to deploy a digital signage network that includes screens located in the waiting room of each participating practice. Adtraxion Systems and ThéMAC have entered into a strategic partnership to equip and operate the Fys’Optima digital signage network.

The Fys’Optima digital signage network covers, as of now, 80 physiotherapy practices. Each practice has one or two screens that display a variety of content, tailored to the location and audience of every practice. The content includes Fys’Optima and practice-related information, news headlines and advertising.

This kind of communication is known to be perceived very well by clients of physiotherapy practices. It informs clients about relevant subjects in a highly attractive way and can convey many different messaging. At the same time the screens have made the waiting for clients more pleasant; by displaying entertaining content the perceived waiting time has been reduced significantly.

ThéMAC is responsible for the complete operation of the Fys’Optima network. This includes implementation, setup, content management and updates. For this they will use the Adtraxion digital signage solution. “We have chosen the Adtraxion digital signage solution due to its reliability and effectiveness,” says Jos de Haan, director of ThéMAC. “Their digital signage solution is built for reliability and makes it simple to set-up and maintain the network remotely from one location.”

Since the first phase more affiliated practices have signed up to become part of the Fys’Optima digital signage network. As a result a second roll-out phase is planned. The second phase of the Fys’Optima network rollout will begin on short notice and involves 30 new locations.

Download the case study here. For an example of the play list click here.

ABOUT ADTRAXION SYSTEMS
Adtraxion Systems solely concentrates its efforts and investments on development of a dedicated range of high performance digital signage products. Based in The Netherlands and operating Europe-wide, we have established a large network of certified Adtraxion partners. These partners are responsible for marketing and sales of comprehensive plug & play digital signage solutions. Our fast-growing customer base exists of diverse types of companies. From local businesses to global companies. At Adtraxion Systems we are committed to delivering the most reliable digital signage solutions, enabling customers to get their message across effectively and conveniently. Core components of the Adtraxion digital signage solution are robust digital signage players and highly efficient digital signage software. Visit our website: http://www.adtraxion.com.

ABOUT THÉMAC
ThéMAC is a full service digital signage provider. Our team brings together years of experience and expertise in the field of innovative communication. We offer our digital signage know-how with an open mind toward rapid social and technological developments. ThéMAC is a new generation communications specialist. Entrepreneurship, creativity and innovation are key to our success. ThéMAC is the main contact for design and implementation of innovative digital signage projects. Allowing organizations to increase the efficiency and effectiveness of communications significantly.

]]> Tue, 17 Jan 2012 09:18:04 +0100 <![CDATA[Advantech delivers platform for new Adtraxion A-series: optimizing the digital signage eco system]]> http://www.adtraxion.com/10092/4084/Advantech_delivers_platform_for_new_Adtraxion_A-series:_optimizing_the_digital_signage_eco_system.html Advantech, worldwide based provider of innovative embedded products and solutions, has been selected by Adtraxion Systems as hardware provider for the future Adtraxion As and Adtraxion Am Players.

“During the selection period it became clear Advantech is able to deliver hardware that meets all of our demands,” said Hans Ketterings, director of Adtraxion Systems. “The outstanding reliability, performance, appearance and pricing of their platform were important for our decision-making”.

The cooperation was announced during the Adtnet Member Event. Franky Gilhuijs, key account manager at Advantech Europe, gave a keynote speech about the optimization of the digital signage eco system. He discussed the collection of vendors, contractors, customers and suppliers that must come together for a digital signage project to get deployed successfully. In this light he emphasized the importance of comprehensive digital signage software and reliable digital signage hardware.

The cooperation between Adtraxion and Advantech lays the foundation for successful deployment of digital signage projects. Executed and supervised by value adding Adtraxion partners.

About Advantech

• Established in May 1983
• Market cap: US$ 1,111M
• Worldwide Employees: 4,378
• Worldwide Support: 39 major cities in 18 countries

For more information about Advantech, please visit their website.


Picture of Franky Gilhuijs


 

]]> Thu, 24 Nov 2011 14:15:00 +0100 <![CDATA[Adtraxion Manager 2.0: Increased end-user productivity]]> http://www.adtraxion.com/10091/4084/Adtraxion_Manager_2_0:_Increased_end-user_productivity.html During the Adtnet Member Event 2011, attendees witnessed exclusive previews of new Adtraxion Manager software which will be available in Q1 2012.

Adtraxion Manager 2.0 brings an entirely new look and feel that is cleaner, nicer to look at and -above all- faster. After all, fast creation of schedules makes happy users.

Screenshots of Adtraxion Manager 2.0
We have included some new features that will enhance the user experience.

Top 3 new features:

• The new module tool bar is the heart of Adtraxion Manager 2.0. It includes all (secondary) modules and tools you need.

• Incorporation of tabs that represent all steps (create, plan, distribute and monitor) involved while creating a schedule. By doing so, the user is taken by the hand. Minimizing the risk of errors.

• One of the new features in Adtraxion Manager 2.0, is a new way to drag and scroll the time line. Click the small scroll bar and drag your mouse to move the time line. Wait Points will not be scaled, which improves the overview.

If you would like more information, please contact the our office at +31 (0)165 200 201 or via email info@adtraxion.com.

]]> Wed, 23 Nov 2011 14:39:16 +0100 <![CDATA[Adtraxion A-series: Beauty and power coming together]]> http://www.adtraxion.com/10090/4084/Adtraxion_A-series:_Beauty_and_power_coming_together.html New Adtraxion Players, tailored to a variety of digital signage applications, were unveiled under the watchful eye and enthusiasm of Adtraxion partners during the Adtnet Member Event.

This new A-series includes three Adtraxion Players that offer different features in regards to performance, appearance and price. Allowing Adtraxion partners to serve customers in all kinds of vertical markets.

• Adtraxion As Player - Ultra compact and cost effective Adtraxion Player. Delivering 720p video playback for low entry digital signage projects.

• Adtraxion Am Player - Offers fundamental content playback with support for 1080p full HD. It supplies outputs for HDMI, DVI-D and VGA (2 x).

New Adtraxion digital signage Players

• Adtraxion Al Player - Still in development. The Adtraxion Al Player will be the top model (likely 19” rack mountable) for the most demanding digital signage projects.

The new Adtraxion Players will be based on the Windows 7 platform. This major technology upgrade that we have undertaken further improves the overall capabilities and stability.

Good to know:

• The new Adtraxion A-series will be available in Q1 2012. 

• The existing Adtraxion X-series will be phased out over time and replaced by the new Adtraxion A-series. In line with Adtraxion technology and software.

• New pricing will be announced well before the release of the Adtraxion A-series.

• New marketing materials will be made available via our website.

If you would like more information, please contact the our office at +31 (0)165 200 201 or via email info@adtraxion.com.

]]> Tue, 22 Nov 2011 14:39:08 +0100 <![CDATA[AV Media named Adtnet Member of the Year for 2nd successive year]]> http://www.adtraxion.com/10093/4084/AV_Media_named_Adtnet_Member_of_the_Year_for_2nd_successive_year.html AV Media has been named Adtnet Member of the Year for the second year running. During the Adtnet Member Event Antonín Ruzicka, product manager at AV Media, was presented the award.

Dick Tuinebreijer, CCO at Adtraxion Systems, said AV Media “showed exceptional efforts and expertise, and has become a role model in regards to taking advantage of cross-selling possibilities within the Adtnet network.“

Adtnet Member of the Year Award

 

]]> Mon, 21 Nov 2011 08:26:11 +0100 <![CDATA[Adtraxion announces compatibility with AOpen platform]]> http://www.adtraxion.com/9443/4084/Adtraxion_announces_compatibility_with_AOpen_platform.html Oud Gastel, The Netherlands, October 4, 2011 | Adtraxion Systems, a recognized provider of comprehensive digital signage solutions, announced the broad compatibility between its digital signage player software and a wide range of AOpen Digital Engine media players. Adtraxion offers specially configured versions that work seamlessly with the AOpen platform. This combination of dedicated hardware and software allows both AV integrators and end-users to benefit from a solution that requires minimal support and configuration.

The Adtraxion digital signage solution exists of digital signage content management software and digital signage players. Users can choose from in-house developed Adtraxion Players or Adtraxion Player software. The latter offers users the flexibility to choose any hardware they would like. By installing the Adtraxion Player software, third-party hardware devices such as the AOpen Digital Engine series can be converted into Adtraxion Players. After installation the device can be deployed in any Adtraxion digital signage network.

“Some companies are tempted to use cheap hardware such as consumer PCs. However, these platforms are not designed for 24/7 operation and energy efficient operation,” said Hans Ketterings, director of Adtraxion Systems. “To us it is very important that AOpen has the same proven track record as the Adtraxion digital signage solution when it comes to reliability and energy efficiency.”

Adtraxion software was successfully tested on the following AOpen Digital Engine media players: DE2700, DEX-45, DE45-Pro and DE67-HA. The AOpen Digital Engine is a unique Small Form Factor (uSFF) Media Player series with active or passive cooling, each with its own specifications. All designed to meet different needs of a variety of digital signage solutions. The compact size makes the range easy to install behind a display without increasing the space between the wall and the display or to integrate in a kiosk or other specially designed presentation system.

Thanks to the successfully tested compatibility of the Adtraxion software on the AOpen Digital Engine and the great cooperation between the two vendors, Adtraxion and AOpen have become Alliance Partners. AOpen Alliance Partners include Software and Hardware vendors that truly support and benefit each other through a number of ways. Certified AOpen Alliance Partners have been carefully selected by AOpen Europe BV and the product co-operability has been fully tested in their testing environments.

About Adtraxion Systems
Adtraxion Systems solely concentrates its efforts and investments on development of a dedicated range of high performance digital signage products.

Based in The Netherlands and operating European-wide, we have established a large network of certified Adtraxion partners. These partners are responsible for marketing and sales of comprehensive plug & play digital signage solutions. Our fast-growing customer base exists of diverse types of companies. From local businesses to global companies.

At Adtraxion Systems we are committed in delivering the most reliable digital signage solutions. Enabling our customers to get their message across effectively and conveniently. Core components of the Adtraxion digital signage solution are robust digital signage players and highly efficient digital signage software.

More information: www.adtraxion.com


About AOPEN
AOpen, Inc. has more than 15 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the growth of AOpen.

As the leading manufacturer, of reliable, powerful and green digital signage media player solutions world-wide, combined with the unique small form factor (uSFF), AOpen is able to provide the world’s smallest semi-industrial Media Player with such strong capabilities. AOpen keeps expanding its products and services for digital signage and other vertical application markets such as: kiosks, point of sales, car PCs, medical care facilities, gaming applications, flight information systems, security systems and more.

With in-depth market knowledge and a team of industry experts AOpen can offer advice for complete digital signage platform solutions. AOpen cooperates with its global value added channel network to go to market.

More information: www.AOpen.com

]]> Tue, 04 Oct 2011 09:00:00 +0200 <![CDATA[Adtraxion announces Adtnet Member Event 2011]]> http://www.adtraxion.com/8761/4084/Adtraxion_announces_Adtnet_Member_Event_2011.html
The event will serve as an opportunity for qualified Adtraxion resellers and partners from Europe to connect with other partners and with Adtraxion staff, and to learn about future technology Adtraxion is mapping for the coming year and beyond.

"Adtraxion has build an increasingly strong partner network over the past years," said Hans Ketterings, director of Adtraxion Systems. "It is now  time to present exclusive previews of upcoming Adtraxion technology and products to our partner network."

The programme includes: 
• Review 10/11
• Roadmap 11/12
• Future technology and products
• Adtnet Member of the Year announcement
• Entertainment
• Dinner and drink

Over the coming weeks qualified partners and resellers will receive the official invitation. 

For more information please contact ame2011@adtraxion.com or call +31 (0)165 200 201. You can also follow us on Twitter for the latest news: http://twitter.com/adtraxion.]]> Tue, 23 Aug 2011 11:40:00 +0200 <![CDATA[Follow us on Twitter]]> http://www.adtraxion.com/8758/4084/Follow_us_on_Twitter.html To provide you with the latest news and announcements Adtraxion has opened a Twitter account.

Follow us @ http://twitter.com/adtraxion.]]> Mon, 22 Aug 2011 08:21:55 +0200 <![CDATA[Heuvelman Sound & Vision signs partner agreement with Adtraxion Systems]]> http://www.adtraxion.com/8120/4084/Heuvelman_Sound_Vision_signs_partner_agreement_with_Adtraxion_Systems.html Oud Gastel, June 30, 2011 | Adtraxion Systems has signed a partnership agreement with Heuvelman Sound & Vision. The audio visual service provider, leading in corporate communications and media, will market the Adtraxion digital signage solution and facilitate all related services. The partnership establishes a cooperation in which technology and vision are brought together.

Thanks to many years of experience with the entire  process of AV services, Heuvelman Sound & Vision has made the top three of companies facilitating audiovisual services in The Netherlands. For maximum coverage Heuvelman Sound & Vision has multiple locations throughout the entire country. From these locations more than one hundred thirty employees provide audio visual services and quick response.

Cooperation with Adtraxion Systems enables Heuvelman Sound & Vision to offer a total solution, to help their customers optimise their corporate communications through digital information displays. "Heuvelman only provides audiovisual equipment from professional and proven brands. For digital signage we have been looking for a reliable solution that ensures the highest system stability. This to replace another solution.", says Andy Nieuwenhuizen, purchaser at Heuvelman Sound & Vision. "In Adtraxion we have found a digital signage solution which delivers the reliability Heuvelman aims for."

By signing the partnership agreement, Heuvelman Sound & Vision will become member of a European network of certified Adtraxion re-sellers. This network grants access to decisive sales support, lead generation and many cross-sell partners. A great advantage in a market that is increasingly competitive.

Photo of Andy Nieuwenhuizen and Hans Ketterings 
Hans Ketterings, director of Adtraxion Systems, also highly welcomed the new partnership. "The collaboration with Heuvelman is a good example of how organizations in a technically oriented market can truly reinforce each other. By using the Adtraxion digital signage solution Heuvelman does not have to worry about reliability. Instead, they can fully concentrate on providing distinctive concepts."

Over Heuvelman Sound & Vision
For over 40 years, Heuvelman sound & vision has supplied temporary and permanent audiovisual facilities in the form of sound, vision and multimedia for various sectors both nationally and internationally. We have facilitated our customers’ success at countless meetings, conferences, trade fairs and events. We work for businesses, the retail sector, hotels and conference centres, but we also provide audiovisual support to health-care companies, the government and banks, as well as the broadcasting and theatre sector. All this has but one aim: to use sound and vision to give your presentation the highest impact.

Over Adtraxion Systems
Adtraxion Systems concentrates its efforts and investments towards development, product management, marketing and sales of a dedicated range of high performance digital signage products and solutions. We are Netherlands based, in the heart of Europe, and have established a worldwide certified Adtraxion partner network. Adtraxion is a European player, with local representatives in Greece and France, and hundreds of Adtraxion projects in many countries.]]> Thu, 30 Jun 2011 13:37:15 +0200 <![CDATA[Adtraxion digital signage at Dutch Postcode Lottery]]> http://www.adtraxion.com/8072/4084/Adtraxion_digital_signage_at_Dutch_Postcode_Lottery.html The Dutch Postcode Lottery has chosen the Adtraxion digital signage solution for their internal communications. The system will be installed by RT Vision, a certified Adtraxion partner.
Nationale Postcode Loterij“The Dutch Postcode Lottery needs a solution that enables them to communicate fast with their employees. They also want to be able to use a wide variety of content formats”, said Martijn Roodenrijs, director of RT Vision. “We are about to deliver that solution, in close cooperation with Adtraxion Systems.”

The Dutch Postcode Lottery supports organizations working to create a fairer, greener world by raising funds and increasing public awareness through a lottery. The Dutch Postcode Lottery is Holland’s biggest and most popular charitable lottery. It supports 75 charity organizations, including UNICEF, Greenpeace, WWF, IUCN and the Clinton Foundation.


]]> Thu, 23 Jun 2011 09:56:40 +0200