Right into your face

Maybe you see it coming, but sure you can feel it. Today we are living in the experience economy of the 'ME-myself-and-I ltd'. We do not necessarily need to work, so all we do must be entertaining and fun.

The rest is just a waste of our time. And do not throw irrelevant and boring digital signage to my head!

Yes, high quality at the end of the service economy became normal and authenticity is crucial to a good experience today. If you are fake, you are out. Put individualisation, that started back in the nineties on top of this, and the only attention you can create using digital signage is to address ME and please ME in every play out sequence. Once you draw the attention in your play out sequence, you can communicate your message that is preferable packed in a script in which ME is taking part too.

Tip 1) The more you know ME, the better you can address ME and get my undivided attention.
Tip 2) The more you know ME the better you can entertain ME.
Tip 3) To know ME you have to talk to ME, investigate and interview ME.

If you create a 'right into your face' message. ME will never forget YOU!

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