Musical moods

You can use music for subconsious mood setting. This is also used within shops. It will take away rationality and opens up for impulses. Opening sensors, collecting more information and increasing the sensitivity for emotional argumentation.

The style of music depends on:
- aging of audience (example: young people most like upbeat music)
- lifestyle (example: Citroen drivers most like classic music)

Things to keep in mind:
• The wrong music disconnects the audience from the message
• Increasing volume can lead the audience to a convincing final argument

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