Start low, end high!
We can learn a great deal from music industry. In classical and modern music we find it completely normal that songs build up towards the end.
You can use music for subconsious mood setting. This is also used within shops. It will take away rationality and opens up for impulses. Opening sensors, collecting more information and increasing the sensitivity for emotional argumentation.
Are you serious?
Each digital signage play list should be entertaining at least, but there is a difference between fun and humor.
Tom & Jerry slapstick kind of fun draws attention but does not communicate. Humor however is communication.
Size does matter
Today conventional flatscreens can be replaced by very large LED displays that can be configured specifically and cover many square meters. So we take a given location and fit a display into it, that can be mounted and seen from all angles and from even the most remote position.
Copyright © 2010-2012 Adtraxion