Adtraxion Systems And Philips Public Signage Setting New Standard

November 2, 2010 | MMD, the company behind Philips-branded LCD monitors and public signage solutions, developed a full range of Smart Insert displays which allows the Adtraxion Xs digital signage Player to be inserted discreetly in to the rear panel of the LCD display. Consequently, a unique digital signage solution with exceptional reliability and serviceability has emerged. Thanks to the perfect compatibility of the two systems, this now offers a one stop shop for complete public signage solutions.

The integrated digital signage solution was recently first shown during the Adtraxion Partner Event where it received a great deal of positive feedback from attendees who feel it provides new opportunities for customers looking for a low cost digital signage application, without compromising on reliability.

Smart Insert is a revolutionary solution for the digital signage market, separating digital signage in display and media players. Installation is as simple as inserting a coin into a shopping cart. “With our Smart Insert concept we have provided a unique solution combining the aesthetic design of the latest slim Philips displays with the benefits of a built-in digital signage player,”, says Wilfred de Man, Director Sales & Marketing EMEA. “The compatibility of the Smart Insert alongside the small form factor of the Adtraxion Xs player offers an extreme convenient, robust solution”.

Adtraxion Systems, a leading provider of digital signage solutions from The Netherlands, has developed the Adtraxion Xs Player which can be integrated easily with a Smart Insert bracket on the displays of Philips Public Signage. The Adtraxion Xs Player is a robust and reliable digital signage player, which is part of the Adtraxion solution. “We have been able to create numerous non-stop features into the Adtraxion Xs Player,” says Dick Tuinebreijer, CEO of Adtraxion Systems. “As a result maintenance fees and time are reduced to the minimal.” 

Furthermore, the combination is characterized by a low total cost of ownership. The Adtraxion Xs Player is an extremely green digital signage device. It uses considerably less energy while performing and automatically switches to a low power mode when no playlist is active. Likewise, the Philips displays have low operating power and additional energy saving functions as SmartPower and Ambient Light Sensor.




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