What is digital signage?
Digital signage means using digital displays to deliver rich media content to a public audience. Each display is connected to the network via media players and can show anything from corporate communications to video and multimedia presentations. No other medium allows you to deliver dynamic content on the right location, on the right time, targeted on the right audience. Digital signage maximizes the impact of your message and allows you to reach your audience more effectively and profitably. That is why digital signage has a far higher impact than static media, like posters or billboards. In a way, digital signage is the successor of traditional media such as these. That is the reason why digital signage is emerging more and more in a variety of markets.
What you need for digital signage
In short you will need the following: a network, digital signage software for managing your content, a computer to run your digital signage software on, digital signage players for content playback, a digital display and (above all) persuasive content. You can see on the image below how a digital signage network looks like.