Why use digital signage?
Digital signage is all about targeting your audience with relevant information. Using network connected digital signs, it allows you to get your message across effectively, conveniently, distrinctively - and profitably.
Increasingly, companies recognize the power of digital signage. These companies use digital sigange for many different purposes. Digital signage is the perfect medium to use for way finding, employee messaging & communications, advertising, promotion, POP, POS Advo and Infotainment applications in numerous vertical market environments. Below are some of the most common applications for digital signage:
• Corporate communications - Corporate messaging, management announcements, employee recognition
• Advertising/POP - Enhance the shopping experience by promoting products
• Wayfinding - Efficiently direct people throughout your premises
• Entertainment - Reducing the perceived waiting time and enhancing visitor experience
• Public information - News headlines, weather, time/date
• Menu information - Digital menu boards with information on pricing, ingredients and nutritional facts
Benefits of digital signage compared to traditional media
Digital signage enables users to display their messages more dynamically and targeted. In today`s media cluttered environment dynamic images are more appealing - and can convey considerably more information - than static ones can. Each display, connected to the network via media players, can convey different messaging. It allows you to tune your message to your audience. Making your message more relevant and enabling you to communicate with the public in the most targeted way.
You can manage your digital signage from a single location with the Adtraxion Manager software. This software package allows you to create, schedule and distribute your playlists. Each Adtraxion Player in the network can easily be updated via any network connection. This allows you to update your digital signage more frequently and decide more precisely what messages has to be shown throughout the day. It also eliminates the hight cost of regular printing and logistics.