Fys'Optima has made the waiting worth while for physiotherapy clients of 80 affiliated practices across The Netherlands. The digital signage network was implemented to inform  and entertain clients who are waiting for their appointment. By using digital signage Fys'Optima has improved communication towards clients and made the waiting time more enjoyable. 

ThéMAC, a certified Adtraxion partner, is responsible for the complete operation of the Fys'Optima network. This includes implementation, setup, content management and updates.

"This network consists currently of more than eighty Adtraxion Players," says Jos de Haan, director of ThéMAC. "The Adtraxion digital signage solution is built for reliability and makes it simple to set-up and maintain the network remotely from one location."

Challenge
When you are one of the largest co-operatives, it is vital to keep your clients well-informed in an efficient and cost effective manner. Fys'Optima required a communication tool to enhance communications in waiting rooms of affiliated physiotherapy practices. The solution had to inform clients about relevant subjects in a highly attractive way and should be capable of conveying many different messaging.

Results
ThéMAC and Adtraxion Systems teamed up to deploy an Adtraxion digital signage solution. Digital screens, located in each waiting room carry a mix of Fys'Optima and practice-related information, news headlines and advertising. It informs clients about relevant subjects in a highly attractive way and have made the waiting for clients more pleasant.

ThéMAC has taken on the responsibility of maintaining the entire digital signage solution, so the physiotherapists can fully concentrate on their core business. However, practices do have some local control over the content shown.  Using a simple control panel they can tailor the content and share practice-related information.

By allowing third-party advertising the network is also a revenue-generating solution. This allows each practice to participate without the necessity of large investments.

About ThéMAC
ThéMAC is a full service digital signage provider. Our team brings together years of experience and expertise in the field of innovative communication. We offer our digital signage know-how with an open mind toward rapid social and technological developments. ThéMAC is a new generation communications specialist. Entrepreneurship, creativity and innovation are key to our success. ThéMAC is the main contact for design and implementation of innovative digital signage projects. Allowing organizations to increase the efficiency and effectiveness of communications significantly.

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