Study cases
Woonconcept
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Woonconcept welcomes many visitors each year. In their Woonwinkels (living shops), but also in their main office. By deploying the Adtraxion digital signage solution they have managed to inform their visitors more effectively and from one centralized position. "With the Adtraxion digital signage solution we have increased our capabilities and effectiveness of sharing relevant information with our customers," says René Munster, I&A Head Woonconcept. "Customers visiting a local Woonwinkel can take a look at our current offerings, and respond by applying for available houses."On top of that Woonconcept also has reduced the perceived waiting time by delivering news, weather forecasts and general information about Woonconcept. Challenge Being able to control all the displays throughout the area from one centralized location, Woonconcept wanted to minimize the efforts involving maintaining their digital signage network. However, all displays had to be able to be controlled individually. This to share local information to maximize content relevancy. Besides information on available housing, Woonconcept also wanted to share information with visitors present in the waiting room. Results In cooperation with NOORDHUIS Kantoorspecialisten, Woonconcept has deployed the Adtraxion digital signage solution. With this they have introduced a new, more efficient, communication channel. The efforts of maintaining the digital signage network has been minimized, because multiple displays throughout the region are controlled from the main office. Still every displays shows local content, which is adapted to the location and audience of each Woonwinkel. This to maximize content relevancy. Woonconcept has taken advantage of time people are spending in the available waiting areas. Visitors are now more aware of the current offerings and have the opportunity to respond immediately. And by sharing news and weather forecasts they have reduced the perceived waiting time at the same time! Although Woonconcept's Woonwinkels are mainly open during office hours, passengers can take a look at what Woonconcept has to offer 24/7 now. By placing the displays in front of the windows Woonconcept has managed to make their digital signage value adding, even during closed hours! About NOORDHUIS Kantoorspecialisten Personal attention, great skills in quickly finding real solutions and a compact, open organization with few (organizational) layers. These often form the basis of long-term relationships with our customers. We specialize in creating a pleasant working environment for large and small businesses offices, governments and institutions. The company operates from Meppel (main office), Emmeloord, Den Helder and Zwolle. Download PDF to read more about this Study Case. |
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