Adthink

Musical moods

You can use music for subconsious mood setting. This is also used within shops. It will take away rationality and opens up for impulses. Opening sensors, collecting more information and increasing the sensitivity for emotional argumentation.The style of music depends on:  - aging of audience (example: young people most...
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Are you serious?

Each playlist should be entertaining at least, but there is a difference between fun and humor. Tom & Jerry slapstick kind of fun draws attention but does not communicate. Humor however is communication. It brings people together, it creates common interest and it bridges conflicts. Especially when your message is...
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Size does matter

Today conventional flatscreens can be replaced by very large LED displays that can be configured specifically and cover many square meters. So we take a given location and fit a display into it, that can be mounted and seen from all angles and from even the most remote position.Nice, but where the schedule content kicks in? It...
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Right into your face

Maybe you see it coming, but sure you can feel it. Today we are living in the experience economy of the ‘ME-myself-and-I ltd’. We do not necessarily need to work, so all we do must be entertaining and fun. The rest is just a waste of our time. And do not throw irrelevant and boring digital signage to my head!Yes,...
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