White papers

Wegwijs dankzij `narrowcasting` (Dutch)

Narrowcasting maakt meer en meer onderdeel uit van de communicatie-mix binnen hotels. De reden hiervoor: de toepassingen van narrowcasting in hotels zijn nagenoeg oneindig. Digitale informatieschermen sluiten aan bij de groeiende behoefte naar goede informatievoorziening van de steeds veeleisender wordende bezoeker. Tevens niet...
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Attention Is Currency by Hans Ketterings

Large companies invest big money into their digital signage network when it comes to hardware and infrastructure. But when it comes to the essence of using it, the message is lacking both content and style. Seldom have I seen persuasive play-out sequences. Sometimes I look at beautiful schedules but cannot find a clear message....
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Interview with Dick Tuinebreijer

Can you give us some background on the Adtraxion Systems organisation?Actually we have quite an interesting history. Adtraxion Systems as we know it now was founded only in 2006, however our product, the Adtraxion Digital Signage Solution, was already on the market since 2003. The concept was developed and successfully marketed...
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